Broadcasters were scheduling TV ad breaks through manual, legacy workflows spread across disconnected systems. This created operational bottlenecks and left little room to optimize the revenue those ad breaks could generate.
Automating the process meant more than replacing one tool - it required unifying four fragmented systems, enforcing complex business rules, and hitting real-time SLA requirements that manual workflows simply weren't built for.
The embedded team built a real-time ad scheduling platform from the ground up: a scheduling engine with automated playlist generation, integration across campaign, content, user-tracking, and ad delivery systems, and automated financial settlement - delivered as a production-grade platform still evolving today.
Technical/organizational: A fully automated, broadcast-ready scheduling platform now meets SLAs in seconds, with automated financial settlement reporting built in.
Business: Advertising revenue increased through dynamic, payment-based prioritization and optimized playlist generation per ad break; manual scheduling bottlenecks were eliminated; and the platform now scales across multiple broadcasters and advertisers with reduced reconciliation overhead.
30 minutes with our delivery lead.