The platform was made up of multiple separate web applications supporting product creation, built on outdated technologies with a fragmented architecture spread across the portfolio.
That fragmentation created real limits: scalability was difficult, mobile users weren't well supported, and the experience varied inconsistently across products and devices. The goal was to modernize and unify the platform to support future growth.
The embedded team consolidated multiple applications into a single unified platform, building a new application on a modernized technology stack. The rebuild took a mobile-first approach and aligned the architecture around scalability and long-term maintainability.
Technical/organizational: Multiple fragmented applications have been consolidated into one unified, mobile-first platform.
Business: The platform now supports scalable product development and future growth, delivers a more consistent experience across devices, and has reduced complexity - improving maintainability and long-term operational efficiency.
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