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Real transformation is measured in years, not quarters.

Real transformation is measured in years, not quarters.

TEQ Shift
• 19 min
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The Illusion of Speed Digital transformation is often sold as something you can deliver in months. But according to Dr. Michael Müller-Wünsch, CIO and Board Member at OTTO Group, true transformation is a marathon, not a sprint. In this TEQ Shift Podcast episode, Dr. Müller-Wünsch explains why cultural change, business alignment, and patient leadership matter more than fast restructuring or rushing into cloud projects. Timestamps: 00:00 Intro 01:30 Why speed in transformation is an illusion 04:50 The role of culture and mindset in change 09:15 Lessons from OTTO Group’s long-term journey 13:40 Balancing autonomy with alignment 18:00 Why tech alone can’t drive transformation 22:15 Advice for CIOs and leaders 26:00 Final takeaways 👉 Read the blog: https://www.createq.com/en/insights/why-digital-transformation-takes-years-not-quarters 🎧 Listen, watch, and subscribe on Spotify, YouTube, Apple Podcasts, and Amazon Music to stay ahead in AI-driven software development. 💬 Join the conversation! Drop your questions and comments.